Comparison between Traditional media, websites and big data marketing
Information that cannot be transmitted in large quantities, even if the product, the content is good, is in vain.
Untimely advertising system –
In the past, the old media paid attention to “advertising ideas” and became the “interesting” of the Internet today.
The eye-catching “page publishing” was replaced by “big data marketing” and it was quick and accurate. Human thinking is ending the aging plane, radio, TV original economic model. The consumption of the masses also tends to shift from the attention of the Internet to the old media that focus on high ratings and large sales. The customization of the client of big data marketing and the presentation of follow-up users are gradually replacing the unified release of the media, and the traditional arrival rate can not really control the movement of the audience and its subsequent impact to achieve effect feedback, real-time Opinion adjustment. This is in contrast to the general media propaganda, where most of the advertising expenses are wasted blindly. In contrast, big data marketing can know where the target people are, the carriers used, what they have paid attention to, and truly personalize different users. recommend. If assessed according to industry-oriented conditions, the paper media must have two conditions: printing and distribution network. The media broadcast and coverage are wide, and the popularity of the website and the browsing traffic entered are measured by the standard. That big data marketing must have a transmission rate support with high power coverage. For those who don’t understand technology, don’t lift the network’s control over users, and don’t break through the technology of deterrence and transmission, just like those websites that are unsearched, watched, and publicly impressed. If the works go on, they will lose their meaning and become futile. The problem is that consumers will choose three or a few people to click or spread the platform to promote, in addition to network security, excellent image can make customers more confident, the biggest factor is that the entire network of people to see.
Sources from Internet
Traditional media loss
Some people save money, can increase the number of online viewers, and pin their hopes on free resources. I hope that someone can help me, rely on sharing, and make friendship links, but I don’t know that everyone has been limited by large websites.
Excerpt from the US Hubspot Agency Survey
For example, social media calculates the number of people to view the page in open % calculations:
1. All homepages are only open 6.5%, closing 93.5%, ie 10,000, but not necessarily 650 are allowed to enter;
2. 500,000 person-times less than 2% open rate;
3. The longer the homepage year, the equal to none, because the traffic will be cut down year by year;
4. Doping fake people will cause a faster narrowing of the open life, which is equal to the percentage of murder of the real number of people watching.
5. According to the IAB report, the information on unsafe placement is 30%. In order to restrict abuse, it will be found that user rights will be banned.
Even if the social media is open, all the percentages will not help, because the 24-hour generated mega-information, once online, is fragmented or connected by friends, only people have a momentary action, refresh the content, the old soft-text will be instantly Ugly.
Disadvantages of Social Media
Sources from Internet
Ordinary website promotion, when companies and individuals build websites, they want to convert traffic into sales volume. Basically, they must look at search engines, rankings, links, hyperlinks, labels, and let the masses forward. The nature. To know that 80% of a website’s traffic comes from search engines, 15% can find less than 0.5% of the public by entering a URL or navigation.
From the paper media, the wave media transformation website, relying on Google, Facebook, Twitter system, is still the optimization of materials to attract attention, the results still rely on keywords, downloads and graphics outside the chain to facilitate conversion, the same is controlled. There is no difference between the usage of social media, portals, and e-commerce sites.
Sources from Internet