Data science cutting-edge program

Phase III - Cookies Network Tracking Technology

A cookie is a tracking file that uniquely identifies a person.

A cookie is a file that records the user’s online behavior in a browser. It is mainly used in behavior-oriented advertising. When the user touches actions such as likes, sharing, commenting, searching for keywords, and browsing the way, it will leave traces. For analytical purposes. Make the estimated accuracy more comprehensive and authentic than the general market survey. When there is an answer, it is natural to know whether the unknown customer is short-term or long-term, and has an orientation with answers. Then follow the feedback from the customer to complete the closed-loop optimization.

Through the user’s geographic location, consumption and preferences of a series of customer data streams, you can know what area and what is most popular. Continue to search according to the information released by consumers around the world, so that accurate data once combined with social media data will be very accurate in understanding consumer motivations and trends in advance.

The ideal state is not only for the nature of the consumer, but also for consumers to spend time browsing and collecting feedback. Only the cookie recorder can find the mark during the user activity, which information is where the consumption mood is caused. Once confirmed, the user’s future orientation can be judged and the relevant promotion can be designed to be used as a personalized service.

For example, if someone finds a book in an online bookstore and signs it through a cookie, he will soon provide a selection of dozens of similar books listed on his web page, so that customers can buy more.