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A cookie is a file that records the user’s online behavior in a browser. It is mainly used in behavior-oriented advertising. When the user touches actions such as likes, sharing, commenting, searching for keywords, and browsing the way, it will leave traces. For analytical purposes. Make the estimated accuracy more comprehensive and authentic than the general market survey. When there is an answer, it is natural to know whether the unknown customer is short-term or long-term, and has an orientation with answers. Then follow the feedback from the customer to complete the closed-loop optimization.
Through the user’s geographic location, consumption and preferences of a series of customer data streams, you can know what area and what is most popular. Continue to search according to the information released by consumers around the world, so that accurate data once combined with social media data will be very accurate in understanding consumer motivations and trends in advance.
The ideal state is not only for the nature of the consumer, but also for consumers to spend time browsing and collecting feedback. Only the cookie recorder can find the mark during the user activity, which information is where the consumption mood is caused. Once confirmed, the user’s future orientation can be judged and the relevant promotion can be designed to be used as a personalized service.
For example, if someone finds a book in an online bookstore and signs it through a cookie, he will soon provide a selection of dozens of similar books listed on his web page, so that customers can buy more.
Jacky Liew is a award-wining food critic in Malaysia, better known by his pen name Food Master. He possess the title of "Malaysia Food Critic" and "Fod God". Due to his outstanding performance, he was conferred Medal for Outstanding Public Service from the tenth Yang di-Pertuan Agong of Malaysia (equivalent to king). It is the great honor for him who trusted by the king to make a descriptive record of royal. He is also a recipient of World Food Gourmet Badges and inducted as Chevalier.
Furthermore, he was ranked among star chefs of Malaysia, Singapore and Taiwan in 2014.
He is also a lecturer and advisor of Today Agriculture College in 2002. In 2006, he was invited to become the National Business Coordinator in Nanyang Press. In 2007, he was involve in political commentary who met with 119 politicians. He won Outstanding Paper Award in 2017. In 2018, Jacky was the research object in the master thesis of University Abdul Rahman Food Review and Its Implication on Malaysia Chinese Food Consumption by Wan Mee San.
Now, he is transformed his path from food review writing to online film recommendation and extends to big data, cloud computing and digital technology. He is dedicated in redefine the current gastronomical field and selection of best food through "data analysis-based promotion" and "intelligent machine technology". This is helping to build a new smart catering and F&B industry.
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